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The 1 Thing Health Tech Startups Need To Survive

Wondering why I make such a big deal about this ideal customer thing? Your company and their lives literally depend on it.

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How To Build A Customer Avatar For Your Lifesaving Technology

Building a customer avatar will help you develop content for a specific, concrete person, not some abstract idea. Learn how to create your customer avatar here.

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7 Steps To Discovering The People Who Need Your Technology

Discover just who needs your technology the most – whose lives actually depend on it