Struggling to figure out how to market your health tech startup? Your marketing should start with understanding your total addressable market, creating a strategy specifically for that market, and keeping strong relationships throughout healthcare.
Reading great books will help you hone your marketing skills. For health tech companies who want to practice growth marketing, here are my top 5 books for your 2019 reading list.
Should health tech and digital health companies use influencer marketing? The short answer is yes. The long answer is “it depends.”