If no one is reading your content, you’re not doing your job. The fix? Put your customer at the center of your content.
Your customer has 2 kinds of problems, and in 2019, you need to solve both of them. Discover how here.
One way to achieve marketing success in 2019? Make your customer the hero. When you do that, everything else falls into place.
Do you know EXACTLY who your customer is but are having problems getting your content creators to write for that person? Here are three simple steps to create a customer avatar that works.