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Who Is Your Audience And Why Do You Need To Know?

Do you know who your audience is? If not, you’re speaking to the wrong people by default. Discover who your audience is here.

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[VIDEO] Why I Focus On Health Tech

There’s one reason I focus on health tech: because it saved my life.

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6 Awesome Kinds Of Health Tech Content That Will Reach Customers

Discover 6 types of content that will drive your customer to your virtual door

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Why Health Tech Companies Speak To The Wrong People

Discover Why You’re Not Speaking To The Right Audience

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The Powerful Secret To Health Tech Content Distribution

Discover How Mission Driven Companies Can Create A Distribution Strategy That Works

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Why Your Health Technology Company Is Getting Lost In The Noise

Here are the 3 reasons mission-driven companies aren’t attracting new users

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4 Crazy Simple Steps To Discover Your Avatar’s Core Problem

Discover the secret to content that reaches your avatar and drives them to buy.

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The 1 Thing Health Tech Startups Need To Survive

Wondering why I make such a big deal about this ideal customer thing? Your company and their lives literally depend on it.

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How To Build A Customer Avatar For Your Lifesaving Technology

Building a customer avatar will help you develop content for a specific, concrete person, not some abstract idea. Learn how to create your customer avatar here.

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7 Steps To Discovering The People Who Need Your Technology

Discover just who needs your technology the most – whose lives actually depend on it