Know your audience

Why You Actually Need To Talk To Customers And Prospects

Your health tech marketing strategy isn’t complete if you haven’t interviewed your customers. Here’s why and how to do it.

Content Planning Message

4 Ideas to Cure Your Health Tech Marketing Woes

Struggling to figure out how to market your health tech startup? Your marketing should start with understanding your total addressable market, creating a strategy specifically for that market, and keeping strong relationships throughout healthcare.


3 Important Reasons Your Health Tech Startup Needs A Core Message

Your health tech startup needs a core marketing message that sums up your underlying why so you can reach the exact right customers. Using this message in all your digital marketing channels will help you drive leads to your virtual door.

Customer Avatar

1 Simple Reason Why People Ignore Your Content

If no one is reading your content, you’re not doing your job. The fix? Put your customer at the center of your content.