Categories
Customer Avatar

1 Simple Reason Why People Ignore Your Content

If no one is reading your content, you’re not doing your job. The fix? Put your customer at the center of your content.

Categories
Customer Avatar

Why You Should Make Your Customer The Hero In 2019

One way to achieve marketing success in 2019? Make your customer the hero. When you do that, everything else falls into place.

Categories
Customer Avatar

How To Use Your Customer Avatar To Create Amazing Content

Turn your customers into champions and your sales team into superstars all by creating one simple customer avatar and messaging guide.

Categories
Customer Avatar

How To Create A Customer Avatar That Works

Do you know EXACTLY who your customer is but are having problems getting your content creators to write for that person? Here are three simple steps to create a customer avatar that works.