Categories
Professional Growth

Top Tools For B2B Digital Health Marketers

Digital health marketers should have these 3 tools in their marketing tool box to save time, drive traffic, and increase inbound leads.

Categories
Professional Growth

7 People To Know In Health Tech

Health tech startups looking to grow and market themselves better should follow these 7 people.

Categories
Content Planning Message

4 Ideas to Cure Your Health Tech Marketing Woes

Struggling to figure out how to market your health tech startup? Your marketing should start with understanding your total addressable market, creating a strategy specifically for that market, and keeping strong relationships throughout healthcare.

Categories
Message

3 Important Reasons Your Health Tech Startup Needs A Core Message

Your health tech startup needs a core marketing message that sums up your underlying why so you can reach the exact right customers. Using this message in all your digital marketing channels will help you drive leads to your virtual door.

Categories
Professional Growth

5 Remarkable Books Health Tech Marketers Need For Growth

Reading great books will help you hone your marketing skills. For health tech companies who want to practice growth marketing, here are my top 5 books for your 2019 reading list.

Categories
Content Distribution

The 5 Influencer Fundamentals Health Tech Startups Should Know

Should health tech and digital health companies use influencer marketing? The short answer is yes. The long answer is “it depends.”

Categories
Content Distribution

The 5 Channels You Need For Content Distribution

If your content is dying on your blog, was there any point in creating it? Here are the 5 best channels to distribute your content.

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Message and Content Plann

3 Reasons Why You Should Use A Content Tree

Wondering why Google isn’t sending organic search to your site? This one secret strategy could fix that.

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Message and Content Plann

How Health Tech Can Drive More Leads And Close More Deals

In 2019, health tech and digital health startups could be key in changing healthcare for the better. However, if these companies struggle to get their message out, the people who really need them will suffer.

Categories
Content Distribution

Why You Need A Lead Gen Campaign And 5 Steps To Build It

I hear it over and over again from health tech founders and CEOs. “We just need more leads!” This simple lead gen strategy will help you start generating leads (while you sleep!). Discover how here.

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Content Distribution

How To Make Your Website Work For You In 2019

Far too many health tech websites don’t drive conversions. Discover how to get your website working for you in the new year.

Categories
Customer Avatar

2 Kinds Of Problems You Need To Solve In 2019

Your customer has 2 kinds of problems, and in 2019, you need to solve both of them. Discover how here.

Categories
Customer Avatar Message and Content Plann

3 Things Health Tech Companies Can Do For A Fantastic 2019

2019 is creeping up on us. Here are 3 marketing practices Digital Health companies should implement now for a great new year.

Categories
Customer Avatar

How To Use Your Customer Avatar To Create Amazing Content

Turn your customers into champions and your sales team into superstars all by creating one simple customer avatar and messaging guide.

Categories
Content Distribution

You Need To Be On Podcasts: Here’s Why And How

If podcasts aren’t part of your content strategy, it’s time to change that. Where else can you get a captive audience who will listen to you talk for 20 to 30 minutes every week?