Know your customer | Create a message that drives them to buy| Build your megaphone
Understand your customer and understand what drives them to buy.
Craft a clear message that turns customers into brand champions.
Create content and marketing campaigns that spread like wildfire.
Not sure how to communicate your company’s message?
Wondering if there’s a secret to getting customers to pay attention?
Know you need content but not sure where to start?
Struggling to communicate internally or to investors why you do what you do?
Do you want to change and save lives but are having trouble reaching the right people?
Ready to give up on inbound marketing because it doesn’t work?
EMR and EHR
Emergency medicine tech
Digital care management solutions
Health insurance tech
Digital health clinics
Consumer medical devices
Digital preventative medicine and wellness technology
When it comes to marketing digital health products, many companies struggle to reach the people who really need them.
Whitney Cole and her team help health tech startups and enterprises know their customers, the problems they face, what success looks like to them, and the future they want to achieve.
With that information, we can craft a message that solves their problem and turns them into champions of your tech.
We’ll bake that message into your website copy, your digital marketing campaigns, your social media, and every single piece of sales and marketing content you create to help you reach your perfect customer.
Create your core marketing message
Build the content pillars that meet your customer’s need
Get results with content that nurtures leads through every stage of the buyer’s journey.
Here’s what you’ll get…
1. Your complete customer avatar and messaging framework
2. A full content tree + calendar to nurture your prospects through every stage of the buyer’s journey
3. The distribution path you need to put your content where your customers are
Discover the 3 step process to knowing your customer, creating optimized funnel content for their buyer’s journey, and learning from you marketing campaigns to keep getting results.
Learn the easy way to plan content that speaks to your perfect customers and nurtures them through the buyer’s journey. Unlock the secret to the content that motivates purchasing behavior…and turns your customers into champions of your technology.
Get expert 1:1 advice for 30 minutes. Ask Whitney Cole all your content and marketing conundrums and discover her secrets to messaging, customer avatar guides, and content planning.
Stay up-to-date with the latest in digital health marketing on the blog. Learn best practices and out-of-the-box strategies to drive your mission beyond the noise.